How to Identify Your Target Audience in iGaming PH
By Alessandra Grahams – PH Swerte Contributor
Alessandra Grahams is the voice of PH Swerte, a gaming enthusiast helping Pinoy players play smarter. She has explored countless slot apps and promos, making guides simple for beginners. Alessandra writes with clarity and fairness, believing that “Gaming should be fun, rewarding, and secure.”
Introduction
In the fast-growing iGaming industry of the Philippines, knowing your target audience is one of the most important steps to success. Whether you are running a casino platform, promoting slot games, or building mobile eSports apps, understanding who your players are makes your strategies more effective.
This guide explains how to identify your target audience in iGaming PH, with real examples, data, and practical tips for Filipino readers.
Who Is the Target Audience for Gambling?
The audience for gambling depends on the game type, platform, and region. In the Philippines, the main target groups are:
- Adults 21+ – required by law for online casinos and sports betting.
- Mobile-first players – most Filipinos access games using smartphones.
- Casual players – prefer low-stakes slot games or social casino apps.
- High rollers (VIPs) – small group of players who deposit bigger amounts.
- Entertainment seekers – play for fun, not just for winning money.
How to Find Out Who Your Target Audience Is
Finding your target audience is not just guessing. It involves research and data analysis. Here’s how:
- Demographics – Study age, gender, income, and location of players.
- Behavior – Track how long players spend on games, their favorite platforms, and deposit patterns.
- Preferences – Some prefer slots, others focus on sports betting or poker.
- Feedback – Use surveys, community forums, and reviews to understand what players want.
- Analytics – Website tools like Google Analytics or in-app tracking show real player habits.
Who Is the Target Audience for Gaming?
Gaming is broader than gambling. It includes PC, console, and mobile games. In PH, the audience is diverse:
- Children & Teens – mostly mobile gaming and platformer games.
- Young Adults (18–30) – the largest group, active in eSports, casino apps, and social games.
- Working Professionals – prefer quick games during breaks or commutes.
- Older Adults (40+) – small but growing group enjoying card games and puzzles.
How to Determine Target Audience for a Game
If you are developing or promoting a new game, here are steps to define its audience:
- Check Game Genre → Platformers attract younger players, while slots attract adults.
- Study Competitors → Look at similar games and who plays them.
- Test Early → Release beta versions and analyze feedback.
- Segment Users → Group players by age, income, and interests.
Target Audience for Games
Different game types have unique audiences:
| Game Type | Main Audience in PH | Platform Preference |
|---|---|---|
| Slots & Casino | Adults 21+ | Mobile (GCash, PayMaya) |
| eSports | Teens & Young Adults | PC & Mobile |
| Platformers | Kids & Teens | Mobile |
| RPGs & MMOs | 18–35 years old | PC & Console |
Platformer Games Target Audience
Platformer games—like the classic Super Mario Bros. style—are known for their easy-to-learn mechanics and fun levels that appeal to a wide range of players. Traditionally, these games were designed with kids and teens in mind, offering simple controls and colorful graphics.
However, the audience for platformers has expanded. Many adults in the Philippines play platformers because of the nostalgia factor (growing up with consoles or arcade games) and the casual nature that doesn’t require long play sessions.
In the local market, platformers are especially popular on mobile phones, with many apps being free-to-play and supported by ads. This makes them accessible to students, casual gamers, and families who want quick entertainment without spending money.
Example in the Philippines: Mobile platformers inspired by Filipino folklore and anime characters are gaining traction, blending local culture with global gaming trends.
Information Guide: Game Developer – Why Platformers Still Thrive
Gaming Demographics by Gender
The gaming world has changed dramatically in recent years. It is no longer a male-only space—women make up nearly half of the gaming population.
- Global Statistics: Around 54% male and 46% female gamers worldwide (Newzoo Global Games Report 2024).
- Philippines Statistics: Close to 52% male and 48% female, showing a nearly even split (Manila Bulletin – Gaming Growth in PH).
This balance proves that iGaming and traditional video games should be marketed equally to both genders. In the Philippines, women are particularly active in mobile gaming, where casual, puzzle, and role-playing games are popular. Men, on the other hand, lean more toward sports betting, FPS, and strategy titles.
Why Gender Balance Matters in iGaming Marketing
- Representation Builds Trust – Ads and guides should reflect both male and female players.
- Different Gaming Preferences – Female gamers often enjoy story-driven or casual games, while male gamers gravitate toward competitive and high-stakes gameplay.
- Inclusive Promotions – Bonuses, tournaments, and campaigns should cater to all genders to expand the customer base.
Takeaway: Game developers and iGaming operators in the Philippines must acknowledge this gender diversity to create campaigns that resonate with the real Filipino gaming population.
Learn more at: Statista – Video Game Demographics by Gender
Percentage of Male to Female Gamers
| Region | Male Gamers | Female Gamers |
|---|---|---|
| Global Average | 54% | 46% |
| Philippines | 52% | 48% |
| USA | 55% | 45% |
| China | 53% | 47% |
Gaming Population by Country
The iGaming and gaming industry has billions of players worldwide. Here’s a quick view:
| Country | Gaming Population |
|---|---|
| China | 700M+ |
| USA | 210M+ |
| Philippines | 43M+ |
| Japan | 75M+ |
| South Korea | 35M+ |
This shows that the Philippines has one of the fastest-growing gaming populations in Southeast Asia.
How to Identify Your Target Audience in iGaming PH
Let’s apply all this to iGaming in the Philippines.
- Step 1: Define Age Group → Most players are 18–35 years old.
- Step 2: Choose Platform → Mobile-first, using GCash/PayMaya for deposits.
- Step 3: Understand Game Preference → Slots, baccarat, eSports betting.
- Step 4: Analyze Gender → Market to both male and female players.
- Step 5: Build Player Personas → Example: “Mark, 28, uses GCash, plays eSports and slots after work.”
By combining demographics, behavior, and payment methods, platforms can design smarter campaigns.
If you’re new, you may also want to check our full Step-by-step guides for smart play
FAQs (People Also Ask)
Who is the target audience for gambling?
Adults aged 21+, both male and female, who enjoy online slots, casino games, and sports betting.
How to find out who your target audience is?
Use analytics, surveys, demographics, and in-game tracking to study player behavior.
Who is the target audience for gaming?
Gamers include kids, teens, young adults, and professionals. In PH, mobile players are the largest group.
What percentage of gamers are female?
Globally, 46% are female. In PH, about 48% of gamers are women.
What is the gaming population by country?
China leads with 700M+, USA has 210M+, and the Philippines has over 43M active gamers.
Conclusion
The iGaming industry in the Philippines is growing rapidly, but success depends on knowing your players.
By analyzing demographics, gender, gaming preferences, and payment methods, platforms can create safer, smarter, and more rewarding experiences.
For iGaming in PH, the audience is mobile-first, young, and balanced between male and female players. By identifying your target audience correctly, you ensure that gaming stays fun, secure, and rewarding for everyone.
Disclaimer
This content is for educational purposes only. It does not promote or encourage underage or irresponsible gambling. Always play responsibly and follow local laws.
AI Disclosure
This article was prepared with the help of AI tools to improve structure, clarity, and readability, but it was fully reviewed and finalized by Alessandra Grahams for accuracy and fairness.